第2040期: 跟乔布斯学超强演讲术

发布于2024年9月13日作者:佛老

看了iPhone16发布会，又想起乔布斯来了。

乔布斯不仅是不世出的商业奇才，也是一位难以被超越的公众演讲大师。

这么多年过去了，还时常想起他在发布会上精彩绝伦的演讲。在他做过的所有演讲中，有三场最令人难忘。

1984 Macintosh presentation (Jan 24, 1984）

乔布斯在这场划时代演讲中第一次让电脑开口说话。

Macintosh spoke in a digitized voice:

“Hello, I am Macintosh. It sure is great to get out of that bag. Unaccustomed as I am to public speaking, I’d like to share with you a maxim I thought of the first time I met an IBM mainframe: Never trust a computer you can’t lift.”

尽管是通过电脑的电子模拟音说出来的，但你可以认为这是乔布斯对众人说的一段话。

(https://www.youtube.com/watch?v=1tQ5XwvjPmA)

2001 iPod debut (Oct 23, 2001)

来欣赏乔布斯是怎么介绍第一代iPod的：

“What’s so special about iPod?
It’s ultra-portable. iPod is the size of a deck of cards. That’s tiny. It’s also lighter than most of the cell phones you have in your pocket. But we didn’t stop there … this amazing little device holds 1,000 songs and goes right in my pocket.
I happen to have one, as a matter of fact.”

最后一句是神来之笔。

(https://www.youtube.com/watch?v=kN0SVBCJqLs)

2007 iPhone debut (Jan 9, 2007)

乔布斯是这样介绍iPhone的：

“Apple will introduce three new products.

The first one is a wide-screen iPod with touch controls.

The second is a revolutionary mobile phone.

And the third is a breakthrough Internet communications device.

An iPod, a phone, and an Internet communicator.

An iPod, a phone, are you getting it?

These are not three separate devices.

This is one device.